What Is the Stereotype of Freelancers in 2024?

Stereotype 1: Freelancers Don’t Have “Real” Jobs

One of the biggest stereotypes about freelancers is that they don’t have "real" jobs. This belief comes from the idea that if someone is not working in an office or doesn’t have a boss, their job isn’t serious. But research shows that freelancing is a legitimate career choice. Freelancers work in many industries like graphic design, writing, marketing, software development, and consulting. Many companies hire freelancers for their expertise and to complete specialized tasks that require unique skills.

In fact, some freelancers have more experience and skills than full-time employees, and they choose freelancing for the flexibility it provides. A study by Spreitzer, Cameron, and Garrett (2021) found that freelancers often take on complex, high-value projects that require specific skills. So, while freelancing may look different from traditional jobs, it’s a very real and important career path.

Stereotype 2: Freelancers Have Lots of Free Time

Another common stereotype is that freelancers have plenty of free time. Many people think freelancers spend most of their day relaxing or taking breaks. However, this is far from the truth. Freelancers may have the flexibility to choose when and where they work, but they often work more hours than people with traditional jobs.

Freelancers are responsible for more than just the work they do for clients. They also have to manage their business by finding new clients, handling contracts, invoicing, and even paying taxes. Kuhn and Maleki (2020) noted that freelancers often work long hours because they have to balance multiple roles — from marketing themselves to doing the actual work. Freelancers need to be available for client communication, project management, and deadlines, which often means their workdays are longer and more unpredictable than people think.

Stereotype 3: Freelancers Don’t Make Enough Money

There is a belief that freelancers struggle to make a living and that they don’t earn enough money. While it’s true that freelancing can be challenging in the beginning, research shows that many freelancers earn good incomes once they establish themselves. In 2024, the gig economy has matured, and experienced freelancers in certain fields can make even more than full-time employees.

For example, technology, digital marketing, and consulting are areas where freelancers can charge higher rates. A survey by Vallas and Schor (2020) found that freelancers in high-demand fields often have the freedom to set competitive rates and choose projects that pay well. The key for freelancers to earn a good income is building a strong portfolio, developing specialized skills, and finding clients willing to pay for quality work. This stereotype doesn’t fit all freelancers, as many are thriving financially.

Stereotype 4: Freelancers Are Unreliable or Unprofessional

Another stereotype is that freelancers are not reliable or professional because they don’t have to report to a boss or work in a formal office setting. Some people think freelancers are always traveling, working in cafes, or doing the bare minimum to get by. However, research shows that freelancers often go above and beyond to ensure their clients are satisfied. They know that their business depends on their reputation and client referrals, so they work hard to maintain high standards.

Shapiro (2020) found that freelancers often have stronger work ethics than traditional employees because they need to prove themselves with every project. Unlike full-time employees, freelancers rely on getting good feedback from clients to secure more work in the future. They are also responsible for managing their own time and projects, so they develop strong self-discipline and organizational skills.

The Reality of Freelancing in 2024

Freelancing is becoming more common, and it’s important to challenge the stereotypes that surround it. Freelancers are skilled professionals who contribute significantly to the economy, and they work just as hard — if not harder — than traditional employees. Many of the stereotypes about freelancing, like having too much free time or not making enough money, don’t reflect the reality of what freelancing is like today.

In 2024, the freelance workforce continues to grow, and freelancers are making their mark in every industry. It’s important for clients, companies, and the general public to recognize the value and professionalism that freelancers bring to the table.

References

Kuhn, K. M., & Maleki, A. (2020). The evolving gig economy: Workers and firms in a virtual labor market. Journal of Labor Research, 41(2), 123-138. https://doi.org/10.1007/s12122-020-09300-z

Spreitzer, G. M., Cameron, L., & Garrett, L. (2021). New work arrangements: Understanding the freelancer’s world in the digital age. Journal of Organizational Psychology, 8(1), 65-78. https://doi.org/10.1037/org0000339

Vallas, S., & Schor, J. (2020). What do platforms do? Understanding the gig economy and the nature of digital work. Annual Review of Sociology, 46(1), 273-294. https://doi.org/10.1146/annurev-soc-121919-054848

Shapiro, G. (2020). Managing time and boundaries: Challenges for freelance professionals. Journal of Management, 28(2), 134-145. https://doi.org/10.1177/1052562920942334